The star-studded musical video features Malaysia’s favourite artistes and national icons in a historical never-before-seen collaboration
Petaling Jaya, 21 June 2022: Malaysia Airlines is taking passengers on an experience like never before with ‘Satu, Dua, Tiga, Jom!’ or ‘One Two Three, Let’s Go!’; a refreshed take on its in-flight safety video which combines the enchanting world of Malaysian performing arts, culture, and aviation safety in an informative yet captivating safety video that brings its own uniquely Malaysian flair.
The film begins amidst the backdrop of harmonic tunes as the airline’s cabin crew and Malaysian performance artists, clad in its signature baju kebaya, warmly welcome passengers to watch the safety demonstration video before delivering the eight easy-to-follow steps on the safety do’s and don’ts in a punchy, musical narration delivered by the country’s prominent figures and characters. From an Olympic gymnast showing the brace position in case of an emergency, rock band urging passengers not to smoke on the aircraft, to the Harimau Malaya football club characters singing the importance of seat belt safety.
The improved concept of Malaysia Airlines’ in-flight video is in line with its new way of work and consumer travel, as the enthusiasm for travel continues to soar as borders globally have reopened. The video, while at its core highlights the importance of safety on board, also offers travellers far and wide the opportunity to experience the warmth and diversity of Malaysia; whether they step on board Malaysia Airlines or from the comfort of their homes.
Group Chief Marketing and Customer Experience Officer of Malaysia Airlines, Lau Yin May, said,
“Safety is of paramount importance for Malaysia Airlines as it’s in our DNA, hence why we are delighted to unveil ‘Satu Dua Tiga, Jom!’ as an informative yet super catchy safety video embodying the very best of Malaysian culture, performing arts, and of course our signature Malaysian Hospitality. This is all part of our efforts to enhance the in-flight experience for passengers to make their journey with Malaysia Airlines that more memorable.
As the national carrier, we have always strived to support our national heroes and brands through our extensive partnership in the fields of sports, CSR initiatives, performing arts, local businesses, and many more, because we share the collective responsibility of serving our nation and our flag with pride every day. Despite the adversities we faced as a nation, it is our united front that has enabled us to stand strong and stand as one. Through our collaboration with Enfiniti, the video is also a celebration of Malaysia’s excellent and talented performing arts industry; and now we can proudly take them to the skies with us for all to experience and enjoy. We invite travellers to ‘marilah terbang bersama–sama’ with Malaysia Airlines, to fly together and fly safely!”
The video was produced in collaboration with Enfiniti, an award-winning Malaysian group of companies creating world-class experiences across entertainment, tourism and education, and premiered at an event held at the Petaling Jaya Performing Arts Centre.
Viewers are in for a treat as Malaysia’s national icons take the stage in this never-before-seen collaboration. Directed by Puan Sri Tiara Jacquelina, award-winning producer, Director and Founder of The Enfiniti Creative Universe and co-directed by Datuk Yusry Abdul Halim, actor and director; the video features a star-studded ensemble. Among the cameos include Tan Sri Dr. Mazlan Othman, Malaysia’s first astrophysicists; Farah Ann Abdul Hadi, artistic gymnast; Tan Sri Dr. Jemilah Mahmood, Founder of MERCY Malaysia; Francisca Luhong; Miss Universe Malaysia 2020, among others.
According to Puan Sri Tiara Jacquelina, “I received the call from Malaysia Airlines in October last year at the very height of the pandemic; when the entertainment industry was at its lowest ebb and we as a country were so down and dispirited. That phone call and the vision I had in my mind was so vivid and exciting that I couldn’t sleep for days, just obsessing about putting this together. I envisioned this project uplifting and giving hope to the performing arts and entertainment industry so badly impacted by the pandemic, as well as lifting the spirits of all Malaysians.
Fast forward to April 2022, to filming through 3 intensive days and nights with a team of 150 performers, technical crew as well as my co-director, Datuk Yusry Halim, with the Malaysia Airlines team, all whilst observing the Ramadan fast. However, everyone without exception was in high spirits, to be performing in front of cameras again after so long. This was after all, not just for Malaysia Airlines, but for MALAYSIA; our motherland, our home.
I am so grateful that Malaysia Airlines has given Enfiniti and me this opportunity to bring together the world of Malaysian aviation and the world of performing arts and entertainment and can’t wait for everyone to watch this and be excited to travel and embrace life again. #SatuDuaTigaJom!”
Beginning August 2022, passengers travelling with Malaysia Airlines will have the opportunity to view the compact version of the refreshed safety video on board, with the full version to be made available soon as part of the airline’s comprehensive in-flight experience and entertainment driven by its signature Malaysian Hospitality.
Experience Malaysia Airlines’ fresh take on safety videos – view the full video on the airline’s official YouTube channel and be prepared for the catchy tune to linger fresh in your memory, along with the important safety precautions demonstrated by your favourite artistes and cultural figures.
Fly together with Malaysia Airlines and book your next getaway via the airline’s official website at www.malaysiaairlines.com. Sign up to become an Enrich member at www.enrich.malaysiaairlines.com to start earning Enrich Points and be sure to download the Malaysia Airlines’ App to get the latest promotions conveniently at your fingertips, anytime and anywhere!
About Malaysia Airlines
Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse richness. Malaysia Airlines embodies the incredible diversity of Malaysia, capturing its rich traditions, cultures and cuisines via its inimitable Malaysian Hospitality across all customer touch points.
Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises of different aviation business portfolios aimed at serving Malaysian air travel needs. Via our alliance with oneworld®, Malaysia Airlines offers superior connectivity with seamless journeys to 1,000 destinations across 150 plus countries, and access to over 650 airport lounges worldwide. For more information, please visit http://www.malaysiaairlines.com
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About Enfiniti (M) Sdn Bhd
The Enfiniti Group of Companies – also known as the Enfiniti Creative Universe, was founded by renowned director, producer, Tiara Jacquelina. Tiara and Team Enfiniti are passionate about creating innovative, unique concepts and experiences, whether it be on film, stage or as an attraction. #EnfinitiMakesMagic.
Enfiniti has been setting benchmarks since 2003, winning over 50 awards, from film and stage to resort landscape. They are best known for producing Puteri Gunung Ledang, Malaysia’s first film to be shortlisted for an Oscar consideration. PGL is regarded as a game-changer for Malaysian film and musical theatre.
Team Enfiniti is also known for creating Malaysia’s longest–running stage musical, “MUD – The Story of Kuala Lumpur” as well as the acclaimed, multiple award-winning, OlaBola The Musical.
Through its training arm, Enfiniti Academy provides drama-based corporate building and leadership training, as well as performing arts classes and workshops for all ages.
Tiarasa Escapes Glamping Resort in Janda Baik, is the group’s flagship resort, launched in 2018. Since then,
Enfiniti has launched Tiarasa Luxe Ultravilla in Shah Alam, and will be opening Tiarasa Lakeside Resort at Paya Indah Wetlands, Gamuda Cove, in December 2022.
Enfiniti’s next and most exciting project will be Dream Forest, an immersive night walk at the foothills of Gunung Raya in Langkawi, an Avatar-like world brought to life with illuminations and projection mapping. When the sun goes down, nature and the art of storytelling are brought to a whole new level, through digital technology at Dream Forest Langkawi. Opening November 2022.
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– eWana News
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