Kuala Lumpur, 4 January 2023 — 5 finalists of Kenny Rogers ROASTERS’ (KRR) Eat, Scratch & Win campaign just got off to a thrilling start when they were invited to the Eat, Scratch & Win giveaway for the final showdown.
The event saw Andy How, General Manager of Berjaya Roasters and also Maya Kaur, Senior Manager, Corporate Marketing & Communications from Berjaya Hotels & Resorts, witnessing <Grand prize winner Name> who ultimately won the challenge and emerged as the winner to a 3D2N Full Board with return flight package for 2 to The Taaras Beach & Spa Resort.
To spice up the finale, the finalists were invited to the KRR restaurant at One Utama where they were given a final challenge which everyone was given 5 chances to pick 5 numbers, the highest add-up number won. Aside from the grand prize winner, <2nd Prize Winner name> walked away with 3D2N Full Board Package for 2 to Berjaya Langkawi Resort and <3rd Prize winner name> won the 3D2N Full Board Package for 2 to Berjaya Tioman Resort. The remaining <4th & 5th Prize winner name> finalists walkaway with a KRR card with RM 1,000 & RM300 credit preloaded respectively.
“We received very good response from the Eat, Scratch & Win Campaign which gave away prizes worth over RM1,500,000. It is great to see that we have so many loyal fans and I would like to take this opportunity to thank everyone for their support. This contest is our way to reward our fans to keep a healthy lifestyle by eating delicious & balance wholesome meals.” said Kennie Thong, Senior Marketing Manager of Berjaya Roasters (M) Sdn. Bhd.
“Although a simple one, the final challenge was surely suspenseful and the winners truly deserved the win. Nonetheless, it was truly an honour for Berjaya Hotels & Resorts to be part of this campaign. We hope that the winners will have a wholesome trip to rediscover all the hidden gems in Malaysia’s beautiful islands” said Maya Kaur, Senior Manager, Corporate Marketing & Communications from Berjaya Hotels & Resorts.
As we approach the upcoming festive season, Kenny Rogers ROASTERS (KRR) is offering its specially marinated boneless Fortune Chicken Chop cooked to golden perfection and served with its signature original or black pepper gravy, which is now available for a limited time from 5 Jan 2023 onwards.
Aside to that, KRR also offers flavourful Corn on the Cob, freshly steamed sweet corn cob with zesty mixed herbs butter; and Malaysian festive-favourite pineapple jam inspired – “Ong-lai” muffin. The fluffy muffins with rich pineapple jam that are oven baked every day are delicious right to the very last bite, leaving you behind with sweet memories of homemade goodness which makes you crave for more.
Guests at Kenny Rogers ROASTERS are in for a treat they can truly cherish with family and friends with five exclusive meal options.
1) Fortune Chicken Chop Trio Meal –
Enjoy the beef, fish and chicken all in one shot! Tender Fortune Chicken Chop, 4-pcs of beef meatballs served with Kenny’s Signature Cheese Sauce, 2-pcs of crispy fish fillet, corn on the cob and a “Ong-lai” muffin.
2) Fortune Chicken Chop Soup Meal – Tender Fortune Chicken Chop with Aromatic Rice, a heartening bowl of KRR’s Mushroom & Chicken Soup and a “Ong-lai” muffin.
3) Fortune Chicken Chop Meal –
Tender Fortune Chicken Chop with Corn on the Cob, 2 side dishes of your choice and a “Ong-lai” muffin.
4) Fortune Chicken Lite Meal –
Tender Fortune Chicken Chop with Corn on the Cob, 1 side dish of your choice.
5) Fortune Chicken Rice Meal –
Tender Fortune Chicken Chop served with Aromatic Rice and Acar Delight.
In celebration of the joyous occasion and the new year, the winners were also treated to KRR’s upcoming new snacks items – Sweet & Spicy Spring Rolls, Honey-Glazed Spring rolls and the “Ong-lai” muffins.
ABOUT KENNY ROGERS ROASTERS
Kenny Rogers ROASTERS (“KRR’) was originally set up by popular Country and Western singer, Kenny Rogers, and former Governor of the state of Kentucky, John Y Brown Jr, in 1991. In April 2008, Berjaya Corp Bhd (BCorp) a wholly owned subsidiary of ROASTERS Asia Pacific as well as the master franchise for KRR fully acquired the chain’s parent, US-based NF Roasters. Berjaya Roasters (M) Sdn Bhd, a subsidiary of BFood and BCorp is the operator for the KRR chain of restaurants in Malaysia.
KRR is an established mid-casual dining restaurant chain with its signature rotisserie-roasted chicken complemented by a variety of hot & cold side dishes, salads, pastas, soup, desserts, beverages and its famously delicious home-made muffin served in a friendly & comfortable environment.